More Than a Logo. A Living, Breathing Identity.
I design brands with soul—rooted in craft, sharpened by insight,
and tailored to spark genuine connection.
Copy. Print. Race.
Toshiba wanted to rev up excitement around their sponsorship of the Rolex Grand-Am Racing Series, so I geared up with a race-inspired logo and high-energy graphics. From checkered flags to roaring engines, every detail captures the thrill of Race Day—fast, fun, and unforgettable.
More Than a Meal. It's a Movement.
Fresh, fast, and flavor-forward—Konala’s identity needed to match the energy of its food. I cooked up a bold, modern brand system bursting with warmth and personality, from the playful bowl-and-fork icon to the vibrant yellow-and-black palette. The result? A crave-worthy look that helped launch their first store with a bang, their second with confidence, and a franchise future that’s just heating up.
Form, Function, and Full Throttle
Fixate Designs redefines the traditional symbol of marriage with a bold, untraditional identity. Designed for a silicone wedding ring company rooted in action sports, this brand captures the unity of commitment through a modern lens. A sleek mark, active energy, and vibrant color palette set Fixate apart in a category ready for disruption.
Precision in Every Detail
Valley Air Testing blends sharp design with sharp service. A custom mark cleverly combines the “V” and “A” to form a strong, modern symbol—anchoring a brand identity that’s clean, consistent, and trustworthy across every touchpoint. From trucks to tech, the system reinforces Valley Air’s commitment to care, quality, and professionalism.
Balance of Nature
When Balance of Nature tapped PHD to redesign their brand identity they were still a fairly small and unknown company. Fast forward 5 years and Balance of Nature has become a nutritional phenomenon with sales of their fruits and veggie supplements in the hundreds of millions.
Edwards Lifesciences
Edwards asked me to elevate their internal initiatives around ethics and compliance. I incorporated stunning visuals to grab attention and engage the viewer. The result was a successful event that was as enjoyable as it was memorable.
Soak + Shine Auto & Pet Wash
Soak + Shine stands out as a different kind of car wash. One that hearkens back to a day when service was king and people mattered most. The branding sets the same tone with old timey visuals, color, and shape, creating a delightful brand experience.