Unforgettable Brands. Designed to Perform.

With 30 years of experience, I create bold, strategic brand identities that actually do the job—and look good doing it.

Proof Is in the Pixels.

From zero to standout—these brands helped startups hit the ground running.

Launch Bold. Look the Part.

American Made Merch is all about repping red, white, and blue — and making sure your promo gear does too. The logo mixes pride with a wink: a star-studded “A” and winged stripes pull double duty as a hidden “M.” It’s bold, crafty, and proud to be made in the USA.

Big Ideas Deserve a Brand to Match.

At Freedom Golf Retreat, it’s not just about golf — it’s about letting go. The logo captures that lift-off moment with a stylized eagle in mid-flight, blending freedom, motion, and just the right edge of bold. Whether on a cap, tee, or towel — this brand soars.

Build the Brand Before the Buzz.

Surf Hotel Collection is for people who chase waves — and like a comfy bed when they’re done. The logo’s clean lines and surfboard silhouette ride the line between laid-back and luxe. It says: “You can have salt in your hair and still sleep on high thread count.”

Follow Me. You Won't Regret It.

Don't Take My Word for It.

There's no one I'd rather work with and frankly no one else I trust enough with our brand communications. Phil is absolutely the best there is!

Lorena Watson

If you need it  done right then Phil is your guy. He's dedicated to his craft and it shows. We couldn't be more pleased with the results!

Sylvia Brown


Address


Salt Lake City, UT, US

About me

I create bold, strategic brand identities that help businesses stand out and scale up. With 30 years of experience, I design brands that connect, convert, and leave a lasting impression.

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